Social Media Statistics 2025 Australia

Social Media Statistics 2025 Australia. DIGITAL 2023 AUSTRALIA 1 IN 3 AUSTRALIANS USE SOCIAL NETWORKS FOR BRAND RESEARCH MAD CAT MEDIA Premium Statistic Main reasons for using social media. But there are several other platforms Australians are using to stay connected digitally, including Instagram (55.50 percent), Twitter (30.70 percent) and Pinterest (28.60 percent).

In 2023, social media advertising accounted for approximately US$3.8 billion (AU$6 billion*) in ad spend Find out the most up-to-date social media user statistics in Australia - 2025

8 Key facts about Australia digital landscape

DataReportal's figures show that there were 20.9 million active social media user identities in Australia in January 2025 Find the latest statistics and facts about social media in Australia. As we look ahead to 2025, Australia's social media landscape is evolving at a rapid pace, presenting both challenges and opportunities for brands

60+ Social Media Statistics and Trends (2025). A detailed exploration of key social media trends in 2025, including adoption rates by geography, the reasons why people use social media, the average number of platforms used, who we follow, and what the world looks for on social platforms. For perspective, this figure was equivalent to 77.9 percent of Australia's total population at the start of 2025.

Social Media Statistics for 2025 A Guide ClearVoice. In this article, we'll explore 10 of these Australia social media trends and give you the insights you need to navigate your social strategy successfully. In 2023, social media advertising accounted for approximately US$3.8 billion (AU$6 billion*) in ad spend